LANGUAGE AND FASHION - Linguistic proposals from the British Magazines

The Language of the Fashion Magazines appears as an endless source of lexical renovation, which reflects the changes of society and Fashion itself. It brings new linguistic solutions to new items; at the same time, it aims to satisfy the audience with entertaining rhetorical techniques which make reading the suggestions a real pleasure. The language is manipulated in this manner so as to produce lexical and syntactic creations at the level of the language code (langue) and the concrete message released (parole). Basing its corpus on the most popular Fashion Magazines in UK, this book intends to suggest an answer to the Linguistic Studies in Fashion, by conducting an accurate word analysis which illustrates many lexical phenomena in detail, together with the constant oscillation between marketing strategies and rhetorical techniques.